2022 "Northern Ice and Snow Tourism Overseas Promotion Season" ended in Heilongjiang Global Promotion Winter Tourism

Northeast Tiger Forest Garden.

Heilongjiang is the earliest province in China to develop ice and snow and operate ice and snow, and it is the place where the modern ice and snow tourism industry in China.

The unique ice and snow resources, the unique ice and snow art, and the beautiful ice and snow scenery won the name of "the crown of ice and snow" for Heilongjiang.

In recent years, Heilongjiang has focused on the in -depth integration of ice -snow tourism with ice and snow culture, ice and snow sports and other fields in the goal of building the nationwide choice of ice and snow tourism destinations and the international ice and snow tourist resort. Let "cold resources" a "hot industry". Chen Zhe, deputy minister of the Propaganda Department of the Heilongjiang Provincial Party Committee and director of the Provincial Department of Culture and Tourism, said that it was initiated by Heilongjiang to join for seven years since the establishment of the China Ice and Snow Tourism Promotion Alliance with Beijing, Hebei, Jilin, Liaoning, Inner Mongolia, and Xinjiang. To build a Chinese ice and snow tourism boutique, called the Chinese ice and snow tourism brand, packaging the most high -quality ice and snow tourism resources, the core ice and snow tourist scenic area beading chain, the most warm ice and snow tourism service to the world, and constantly give new ice and snow tourism new Connotation, new realm of ice and snow tourism, and establishing a new benchmark for ice and snow tourism. In the future, the alliance will focus on building the first brand of ice and snow tourism, optimize and upgrade the industry internally, and promote the high -quality development of China’s ice and snow tourism; deepen cooperation and exchanges to the outside world, and accelerate the international ice and snow tourism market.

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